I am a product designer & creative thinker in Atlanta.
I’ve spent the past decade building effective, well-crafted, beloved digital products.
My experience spans monetization, data privacy, accessibility, and internal tooling. I'm an ever-learning creative & your critical friend. I strive to "yes, and" my way through tough problems alongside engineers, researchers, and product management.
My UX practice is informed by my bachelor’s in Industrial Design, and I also am proud of the years I spent operating a mobile makerspace.
In the past, I designed a new & improved email editor at Mailchimp, implemented an overhaul to the core product at Mutiny, & built community features for Strava. I currently work as a consultant supporting a global vision care company.
Experience
The companies I work for are varied & diverse, and I like it that way! I’ve spent time working at nascent startups, a mobile social network, a SaaS darling, and a healthcare giant. I’ve developed personal design principles that guide my design process across diverse business sectors.
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Senior Design Consultant
2024 - Present
At Experient, I provide design strategy & guidance for my client, a leading vision care brand. I provide design and business expertise for my client as we develop digital products. Our end users are eye care providers, who need perform patient & inventory management, and patients.
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Senior Product Designer, 3rd design hire
2023
Mutiny allows marketers and growth leaders to run experiments directly on their website. As the third Product Design hire, I implemented a ground-up overhaul to the way users find and manage their tests, and built AI-guided recommendation workflow
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Senior Product Designer
2022
Developed growth experiments around Strava’s Clubs & Challenges features. Worked closely with Product Management peers to work towards increases in Challenge joins.
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Senior Product Designer, Email Builder
2022
Built an improved email editor for Mailchimp’s flagship product. The new builder allows for inline editing, and has a marketplace of premium, user-generated templates.
Product Designer, Monetization
2019-2022
Designed workflows that relate to Mailchimp’s payment, billing, pricing, and merchandising. Oversaw design for a pivotal pricing change that translated to a 12% YoY revenue increase for the company. ($603M MRR in 2018 to $676M MRR in 2019). Onboarded new designers & managers.
Junior Product Designer
2017-2019
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UX Designer
2016-2017
My ad agency era!
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Design Educator
2014-2017
STEAM Truck is a nonprofit mobile makerspace serving elementary- and middle-schoolers in underresourced Atlanta neighborhoods. I spent two years as founder Jason' Martin’s right hand, whether that meant operating the CNC router, lesson planning, developing safety strategies, grant writing, and even driving a kitted-out 1980 Chevy step van around town.
Competencies
Design that is user-centered, thoughtful, and oriented toward business growth
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Product Visioning
Needfinding
Content strategy
UI design
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Research
Persona development
Test moderation
Insight-gathering facilitation
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Internal Tooling
Design systems
Decision documentation
Crystal-clear design files
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Communication
Transparent
Consistent
Warm